Hi! I’m Chris O'Brien (aka COB!) — a versatile marketing professional with 17 years of experience driving growth at companies such as Grubhub, Orbitz.com, Blue Apron, and Birchbox, leading teams in acquisition marketing, CRM/retention marketing, and product marketing.

Think of me as a Swiss Army knife in the CRM space — I can support high-level initiatives such as headcount planning, KPI setting, and team roadmap development, while also diving into the details. Whether it’s working hands-on with CRM systems, deploying campaigns across channels like email, SMS or push notifications, or troubleshooting technical issues, I’m ready to contribute.

I’m passionate about identifying business opportunities and creating strategic marketing programs that drive success. Known for being a positive, resourceful problem solver, I’m dedicated to delivering exceptional customer experiences.

Visit my LinkedIn profile for more information on my background: linkedin.com/in/chrisrobrien/

SERVICES

• Marketing tech stack evaluation, vendor recommendations, and migration management

• Lifecycle communications audit, with recommendations and roadmap development

• Campaign operations: setup, launch, evaluation, and A/B testing

• Troubleshooting: email template issues, email/SMS deliverability challenges, and more

• Email template design and development

• Team management: organizational structure recommendations, candidate interviews, and new hire onboarding