Strategic thinking. Hands-on execution. Real results.
Strategic thinking. Hands-on execution. Real results.
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Helping subscription, marketplace and e-commerce brands increase customer LTV and retention through data-driven lifecycle strategy and execution.
Helping subscription, marketplace and e-commerce brands increase customer LTV and retention through data-driven lifecycle strategy and execution.
ABOUT
ABOUT
I’m Chris O’Brien — a lifecycle marketing strategist and CRM leader with 18 years of experience driving retention and lifetime revenue at high-growth, consumer subscription and marketplace brands like Grubhub, Blue Apron, Orbitz, and Birchbox.
I help growth-focused businesses turn lifecycle marketing into a measurable revenue engine — optimizing tech stacks, launching high-performing campaigns, and building teams that scale. Strategic when you need vision, hands-on when you need execution.
SERVICES
SERVICES
Lifecycle Audit & Growth Roadmap
Lifecycle Audit & Growth Roadmap
Clarity before execution. I audit your lifecycle programs (email, SMS, push), analyze performance gaps, and build a clear 90-day roadmap to increase retention, engagement, and LTV. From high-level KPI planning to tactical flow strategy, I connect your business goals to executable marketing plans.
Lifecycle Program Execution & Optimization
Lifecycle Program Execution & Optimization
Strategy turned into performance. Design, build, and optimize campaigns and automated flows across email, SMS, push, direct mail, and more. I define event and data requirements, ensure proper tracking, and make sure every campaign converts and continuously improves.
Fractional Lifecycle Leadership
Fractional Lifecycle Leadership
Senior oversight without a full-time hire. I act as your embedded lifecycle leader — setting strategy, defining KPIs, managing vendors, advising on tech stack decisions, and supporting hiring and team structure.
CAREER EXPERIENCE
CAREER EXPERIENCE
Blue Apron
Director of CRM & Product Marketing
Grubhub
Senior Manager, Retention Marketing
Birchbox
Senior Marketing Manager, eCommerce
Orbitz.com
Senior Merchandising Analyst
Clearcover
Senior Director, Head of Retention & Lifecycle Marketing
Built In
Director of Product Marketing
SELECT CLIENTS
SELECT CLIENTS
Industry: Event Ticketing / E-Commerce
Services Performed:
Marketing tech stack evaluation & implementation
Email and SMS drip campaign setup
Ongoing campaign operations
Team management (organizational structure recommendations, candidate interviews, new hire onboarding, etc)
Industry: Med Spa/Medical Services
Services Performed:
Marketing tech stack evaluation & implementation
Email and SMS drip campaign setup
Ongoing campaign operations
Ongoing retention marketing efforts
Industry: Financial Services
Services Performed:
Email, SMS and Push Notification drip campaign setup
Ongoing campaign operations
Ongoing retention marketing efforts
Industry: Auto Insurance
Services Performed:
Organizational structure recommendations
Roadmap/KPI development
Industry: Travel / E-Commerce
Services Performed:
Roadmap/KPI development
Email and SMS drip campaign setup
Ongoing campaign operations
Industry: Environmental Services
Services Performed:
Lifecycle marketing audit + strategic recommendations for CRM function
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