Hi, I’m Chris O’Brien (aka COB!) — a marketing strategist and CRM specialist with 17 years of experience driving growth at companies like Grubhub, Orbitz.com, Blue Apron, and Birchbox. I help businesses turn marketing opportunities into results, whether that’s optimizing tech stacks, launching high-performing campaigns, or building teams that succeed. Think of me as a Swiss Army knife for marketing: strategic when you need it, hands-on when it counts.

Visit my LinkedIn profile for more information on my background: linkedin.com/in/chrisrobrien/

SERVICES

Marketing Tech Stack Optimization

Get the right tools working for you.

I evaluate your marketing stack, recommend the best vendors, and manage smooth migrations—so your systems are efficient, integrated, and ready to grow.

Lifecycle Marketing Audit & Roadmap

Know what works, and what to fix.

I audit your emails, SMS, and automated flows, then create a clear, actionable roadmap to improve engagement, conversions, and revenue.

Campaign Execution & Optimization

Launch campaigns that actually perform.

From setup to A/B testing to reporting, I ensure your campaigns hit the right audience, track results, and continuously improve.

Email & SMS Troubleshooting

Fix the problems before they cost you.

I tackle template glitches, deliverability issues, and other technical challenges so your messages reach inboxes and drive results.

Email & SMS Design & Development

Messaging that looks as good as it performs.

I design and code responsive, on-brand email and SMS templates that engage your audience and strengthen your brand.

Marketing Team Strategy & Management

Build a team that runs like clockwork.

I advise on structure, interview candidates, onboard new hires, and optimize workflows so your marketing team is aligned, efficient, and ready to hit goals.